Project Overview
Wise Studio worked closely with financial advisory firm Financial Spectrum to launch their new insurance brand, Northward Insurance.
We set out to create a fresh, uplifting brand to serve as the “north star” for the new organisation, using an abstracted compass icon and a blue colour palette to set the course. The website makes use of modern web technologies and empathetic imagery to imbue the new brand with a sense of trust and authenticity and is architected for easy updating and high performance.
